With the unveiling of Brad Pitt’s new advert for Chanel No. 5, so comes the inevitable judgement and scrutiny of the actor.
I can’t help it, I wanted to like it, I thought that I would…
I admit that he looks sexy but watching the short and pensive advert with Pitt shot in black and white talking about Chanel No. 5 like it’s a philosophy lesson, seems to try just a bit too hard. The idea of a man standing for a female campaign and saying that this is the kind of perfume men like to smell and women want to wear is so bold and unique that it feels like the opportunity was wasted.
In such a situation, it is understandable that Chanel didn’t want Brad Pitt basically telling women what perfume to buy as it could have come across sexist or a bit uncomfortable. However, I would argue that making such a big decision to be different, standing him in front of a concrete style wall, looking into the distance, posing within an inch of his life is something that any model of any gender could have done.
Even Pitt is looking around the set as he delivers the lines, thinking “what am I doing?”. The script is basically saying that Chanel No. 5 isn’t going anywhere, wherever you are, it will be there somehow or other. It’s a powerful message and using an esteemed actor with awards under his belt, to me, is a waste of money if he’s not even going to move from his spot.
Chanel wanted to make a statement and the advert will be remembered as the first time a male fronted a Chanel No. 5 campaign and because Brad Pitt was in it and because he is a famous actor and he looks good.
The same can be said of Audrey Tatou and Nicole Kidman before him; they are famous actresses and beautiful women but they created characters and their adverts were dynamic and told a story.
Perhaps you could call it a bit of a cop-out.. And he didn’t even shave the beard which was disappointing.
Here’s the link to the advert so you can make up your own mind and let me know what you think!
Picture taken from the Telegraph: