London Show Rooms

London Show Rooms was developed in 2008 by the British Fashion Council to offer young and talented designers the opportunity to present their clothes in a showroom at Paris Fashion Week. Since then, this initiative has taken off and been a great success expanding to Los Angeles, New York and Hong Kong in 2011 now including menswear and resort designers, supported by UK Trade & Investment (UKTI).

Sophie McElligott of the British Fashion Council explains how important this initiative is, “we are confident that the encouragement given to the British designers through initiatives like the LONDON show ROOMS not only helps the designers further their own careers but also helps the reputation of Britain as a country that embraces and supports its creative talent.”

As the 13 chosen designers hit NYC tomorrow with London Show Rooms New York, here’s a quick catch up on those to expect.
Among the Autumn/Winter collections for womenswear are, Peter Pilotto, Marios Schwab, Todd Lynn and Nicholas Kirkwood, this year’s winner of the BFC/Vogue Fund Award. Kirkwood is the only shoe designer in the group, has caught the eye and received praise from Manolo Blahnik and counts America as his best client-base so should definitely embrace his new fund injection for his trip stateside.

Peter Pilotto, a combined force of him and Christopher de Vos created in 2007 is known for its signature prints described as ‘otherworldly’. Their latest collection shown at London Fashion Week in February was inspired by Spanish paintings shown through bold red boleros and embroidery emblazoned coats.

Since launching his label in 2005, Marios Schwab has confirmed himself as one of the most exciting London designers, known for his personal take on the natural form. Showing at London Fashion Week in 2007, stores such as Harvey Nicholls and Barney’s in New York liked what they saw and Schwab’s clothes are selling over the world.

Canadian born Todd Lynn’s signature is a perfectly cut suit with added drama usually form of velvet or fur. His collection at London Fashion Week this year was inspired by a New York gang that took people’s clothes and altered them during the war. Hitting the catwalk was an array of mismatched tailoring in highly flattering forms.

Picture from Google


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