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OOTD Flash of Neon

As the warmer months creep in, I decided to embrace it with this outfit I wore for my boyfriend’s birthday meal. Statement trousers often become a trend for spring/summer as it is a great way to wear colour or pattern without baring too much skin.

I went for these navy and white striped ones (Zara) as they are the perfect blend of laid back and sophistication. The nautical feel to them and the relaxed shape with elasticated waistband adds to the laidback glamour look.

I wore them with a light t-shirt (French Connection) with Peter Pan collar to keep it simple and slipped on my yellow court shoes for a pop of colour (Kurt Geiger). Brights and neon colours are perfect for spring/summer and when worn with a simple outfit, they can make the look pop.

To make more of a statement, try the Zara trousers in one of their bolder colours like fuchsia and clash with a bright heel or red blouse.2014-04-21 14.40.41

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The Mulberry Meltdown

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Once the brand of the young aspirational fashionista with bags named after the likes of Alexa Chung and Lana Del Rey, the British brand has started to lose its identity and around £140m in the last twelve months.

A master of the accessible luxury market, Mulberry increased its profits by a reported 526 per cent from 2010 to 2011 exceeding £1bn. It was at this point, however, that some decisions made by the company proved too challenging and alienated their followers.

The company appointed Bruno Guillon to CEO from the French label, Hermes, the mark of prestige and luxury leather goods. As he forced prices up in an attempt to compete with leading luxury brands, Mulberry lost its connection with middle England and opened up the market for a host of designers who were only too happy to take its place.

They paved the way for designers marketing to the mid-to-high price point sector but now they have left, the gap has closed with Kate Spade, Michael Kors and diffusion lines from bigger brands taking the opportunity.

With the dismissal of Bruno Guillon, hopefully Mulberry will be able to re-establish itself and reconnect with its market, its true market although this will take time. It has been reported this week that they will be lowering their price points and the Cara Delevingne collection for the brand is step backwards to backing popular icons that young people can relate to. It’s going to be a difficult ride for the British brand but it will be an interesting one to watch.

Although the prices are yet to be released on their website, the collection is available to view. Here are some of the pieces and you can find the rest here

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OOTD Easter

After the chocolate and film binge of Easter Sunday, the sunshine and fresh air of Hampstead Heath offered the perfect antidote.

I wore faded boyfriend jeans (Topshop) as a nod to the denim trend this season and because they also work as a transitional piece for spring

/summer.

The floral printed blouse (Zara) added a touch of femininity as it is also a great piece to dress up or down depending on the occasion. Finally, I finished with the blue leopard print loafers (Kurt Geiger).

While the sun is still warming up and there’s threat of April showers, transitional pieces like boyfriend jeans or light blouses are ideal so you’re never caught out.

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Coppafeel! at Petits Bisous

I have recently been working on the website for the Petits Bisous lingerie boutique and have been involved in some fun and interesting events. With stunning décor and luxurious lingerie, Petits Bisous’s boutique offers the perfect backdrop to a host of intimate events such as the salons lead by the American sex guru, Midouri, who guides women to release their sexual potential. Also coming up next week is the Peels and Panties event, working with Biomedix and complete with butlers in the buff.

This week, it was the turn of an inspiring charity, Coppafeel! which works to encourage women of all ages to be aware of their breasts and be aware of any changes to their breasts that could be dangerous. If anyone watched BBC 3’s documentary about the Coppafeel! founder, Kris Hallenga, I’m sure you would understand her passion for this charity as she was diagnosed with breast cancer at 23.

Coppafeel’s ethos is not to scare women to run to their GPs everyday but to be aware of their bodies and speaking at Petits Bisous, their young spokeswomen which include Made in Chelsea’s Ashley James, spoke candidly of their own experiences whether with breast cancer personally or a breast cancer scare. Discussing the moving and serious topic in such an honest and open way answered many of the attendees questions but also created a safe atmosphere to discuss a difficult matter in an easy and fun setting.

A prosecco cocktail and boob cupcake added fun and sparkle to the event to make sure everyone felt welcome and comfortable, if not a bit strange tucking into nipple icing…

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Spring Trend Watch

With the new season has come a new ladylike elegance from the catwalks of the Spring/Summer Fashion Weeks.

One of my favourite looks came from the Burberry Prorsum collection with an updated version of the pencil skirt. For me, it is one of the most flattering shapes and I’m glad it’s a silhouette that has carried through to the new season. The pastel hues and delicate, embellished lace are just some of the fresh ways to wear this style while remaining sophisticated and wearable. Pair with a matching lace or sheer blouse to embrace this ultra-feminine look.

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Best and Worst of the Golden Globes

Awards season is a stylist’s busiest time of year as Hollywood’s A-Listers get prepped and primed for red carpet success. At this year’s Golden Globes, the style heavy weights did not hold back with some stunning looks from the likes of Cate Blachett, Emma Watson and Olivia Wilde.

While some of the red carpet royalty disappointed, there were some new faces ready to take their places in the best dressed pages.

Cate Blanchett wore this sheer Armani Couture gown with a tucked under bob and gorgeous accessories for the ultimate in effortless chic.

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Emma Watson wore Christian Dior for a modern take on red carpet style and looked fabulous- I love the combination of a sexy open back and sophisticated cigarette pant.

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Olivia Wilde showed that you don’t have to lose the glamour when you’re expecting in this glitzy Gucci number. The fact that’s its figure-hugging to show off that baby bump makes it even more beautiful.

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Unfortunately, there were some more underwhelming dresses on show at the Golden Globes from ladies who should know better.

Jennifer Lawrence wore a dazzling white Christian Dior strapless dress with two waistlines and full skirt. While she looked gorgeous as always, the black band around the waist with a second one around her hips was off and the accessories were too heavy for her soft pixie cut and ultra-girly dress. If a few elements of the look were removed or it had a straighter silhouette, then it would have changed the dress completely and looked more put together.

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Zoe Saldana’s dress was a gift from designer fan, Prabal Gurung and while I appreciate the sentiment, I feel it would have been kinder to politely decline than wear it in front of the world’s press. Almost everything about it was wrong- the different materials, the way they were put together and the two pieces draped over her arms was just too much. There are some elements that work such as the bodice section and luckily for her, Zoe has a great figure so it could have looked a lot worse.

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While it was a good night for American Hustle and its leading ladies on the silver screen, their red carpet looks fell short for me. Amy Adams followed Jennifer Lawrence with an underwhelming dress which should have worked. The different shades of red looked great on her skin and the plunging neckline should have wowed but with her hair put up in that complicated twisted bun, the whole thing aged her slightly. I did love the pendant on the long chain and with her hair worn down, it could have looked amazing.

And now for the new comers to the red carpet, the award for best dressed has to go to Lupita Nyongo in a breath taking pillar box red gown and cape by Ralph Lauren. She may not have won the Globe for her role in 12 Years a Slave but she most certainly beat her more experienced stars to the best dressed spot. Hair and make-up remained simple and classic, giving full attention to the dress.

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Margot Robbie also shined in her white Gucci gown, embellished with jewels and set off perfectly with a slit to her thigh and bleach blonde hair for that old Hollywood glamour. The emerald green shoes, while subtle, were also a nice touch and a bit different to what we normally see.

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The Golden Globes kicked off awards season with a bang and a bit of fizzle this year but with the close of the SAG Awards, will these starlets be able to keep up their style status or redeem themselves in light of some fashion flops?

China’s e-commerce Market set to overtake Facebook

AlibabaTaking online companies public became a monumental task when Facebook failed to sustain its initial public offering (IPO) on the first day the social networking site hit the market. Although the IPO raised $16 billion and became the third largest in US history, the value of the stocks continued to decrease.

Alibaba, the Chinese e-commerce conglomerate part owned by Yahoo!, is rumoured to go public with an estimated worth of $190 billion, more than double Facebook’s worth on the first day of going public. If this was to happen, Alibaba would be second only to Google in online companies and with investments into mobile gaming and messaging, the company is not resting on just being second.

The company is described as a cross between eBay and Amazon as an online market place with 618 million online shoppers that purchase anything from luxury goods to electrical items. The company also runs Tmall, another e-commerce platform that attracted 400 million consumers on Singles Day, an annual online marketing campaign similar to Cyber Monday in the West. Tmall alone made $5.7 billion compared to the $2 billion Americans spent on the Cyber Monday equivalent.

Chinese spending power is unrivalled with a forecast of $540 billion next year in the e-commerce market. If Alibaba hits the stock exchange, UK investors should work to involve UK companies in the site to make the most of the potential revenue of this huge business.