Consumers want more from Online Retailers

The time of trawling through hundreds of ‘going out dresses’ to find the right one is over as consumers want a more sophisticated online shopping experience.

Go to the dressing room at H&M’s online store or complete a questionnaire at the online shoe boutique, Shoeaholics to get a service tailored to you and your requirements, whether it be for a special occasion or for your personal style. On signing up to Shoeaholics, questions include which celebrity’s style is most like your own or which of a selection of shoes do you prefer.

That’s not all, Lyst is an American online fashion site that promises a bespoke experience by showing you a selection of items based on your personal criteria including your favourite brands, colours and styles.

With the online market growing each season, both new retailers that take to the competitive field of e-commerce and existing staples such as ASOS are going to have to up their game.


OOTD Tartan

These silk wide leg trousers (Zara) are the perfect addition to my winter wardrobe with a subtle but classy nod to the punk trend this season.
Instead of fully embracing the trend to the level of kilts and safety pins, pairing these trousers with my leopard print heels and oversized clutch give them the edge they are asking for.

I wore then with the black sleeveless top (River Island) and black leather jacket (All Saints) to complete the look.

Try wearing patterned trousers or leggings to create your version of one of this season’s trends and be bar ready in minutes…



OOTD Winter Warmer

Today I put this outfit together using a H&M calf length dress with a Topshop a cropped knitted jumper over the top.
The dress is maroon and alone, is fairly formal as it’s long in length and also has a very conservative t-shirt sleeve and baggy top. The material is a very stretchy jersey and really comfortable in the day. It also worked really well with the jumper and a pair of ankle boots.

I love my new Topshop jumper a lot and the design is really interesting but in monotonal colours, it’s still more minimal in style.


Alexa Chung- IT

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Have you ever wondered how the mind of Vogue contributing editor, Alexa Chung works? If the answer is yes, then her book is definitely all the insight you need into her intriguing, engaging and extremely fashionable life.

Starting as a model and then moving on to TV presenter, fashion muse and contributing editor of UK Vogue is no mean feat. Reading through IT gives the impression that this kind of thing is in Alexa’s DNA. She has the ease, honesty and sense of humour comparable to New Girl’s Jessica Day but also the edge and style to be enviably cool at the same time.

With a collection of interesting and fun pictures throughout the book and a host of witty memoirs that chronicle Chung’s life through fashion, it is definitely a book to have on the shelf ready to pick up and relish time and time again.



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Today I decided to layer a few comfortable tops with a pair of jeans a statement necklace. Going for comfort in Autumnal reds and oranges, I layered an old check shirt from Hollister (I’m sure they still stock similar) under a white knitted sweater from Zara.

I added some gold jewellery including this necklace with a spiked fringe and red cotton stripe to bring out the colours of the shirt underneath and some rings like the spiral one shown (as part of a set from New Look).


New Kardashian Line for Lipsy London

After their Kollection for Dorothy Perkins, the Kardashian sisters are putting their name to something a bit more glamorous with this most recent collaboration.
Speaking to Vogue, Kim Kardashian described the Lipsy collection as inspired by the likes of Alaïa and Valentino which she says is a little unusual for them. Kim said it was the type of fabric the sisters wanted to emulate in the pieces such as the comfortable stretch of Isabel Marant’s Parisian style. In Alaïa’s textiles, it was the suck and hold in that could be applied to create form flattering body con dresses.

The collection is out today and has some really stunning pieces that are a true expression of both brand Kardashian and brand Lipsy.
See some of the images below from the photoshoot by Terry Richardson.

All pictures are taken from Google and article







OOTD Love Hearts

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I wore this outfit last week and I love the maroon heat-printed skirt, even more so because it was only £10 from Primark. Its on trend for this autumn with a nod to Burberry’s heart shirts seen on Victoria Beckham and Harry Styles recently. It is also the perfect skirt to dress up or down with the light-weight material great for the evening and easily worn with tights during the day.

The Zara top is one of favourite purchases so far this season as it covers the 50s trend with the stiff large collar and the mustard yellow brightens up any outfit. The material is soft but in with a neoprene feel which creates a more box-y shape.

I wore the skirt and top with some subtle silver jewellery, ankle boots and my hair back to show off the shape of the top and collar.