The time of trawling through hundreds of ‘going out dresses’ to find the right one is over as consumers want a more sophisticated online shopping experience.
Go to the dressing room at H&M’s online store or complete a questionnaire at the online shoe boutique, Shoeaholics to get a service tailored to you and your requirements, whether it be for a special occasion or for your personal style. On signing up to Shoeaholics, questions include which celebrity’s style is most like your own or which of a selection of shoes do you prefer.
That’s not all, Lyst is an American online fashion site that promises a bespoke experience by showing you a selection of items based on your personal criteria including your favourite brands, colours and styles.
With the online market growing each season, both new retailers that take to the competitive field of e-commerce and existing staples such as ASOS are going to have to up their game.