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OOTD Flash of Neon

As the warmer months creep in, I decided to embrace it with this outfit I wore for my boyfriend’s birthday meal. Statement trousers often become a trend for spring/summer as it is a great way to wear colour or pattern without baring too much skin.

I went for these navy and white striped ones (Zara) as they are the perfect blend of laid back and sophistication. The nautical feel to them and the relaxed shape with elasticated waistband adds to the laidback glamour look.

I wore them with a light t-shirt (French Connection) with Peter Pan collar to keep it simple and slipped on my yellow court shoes for a pop of colour (Kurt Geiger). Brights and neon colours are perfect for spring/summer and when worn with a simple outfit, they can make the look pop.

To make more of a statement, try the Zara trousers in one of their bolder colours like fuchsia and clash with a bright heel or red blouse.2014-04-21 14.40.41

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Consumers want more from Online Retailers

The time of trawling through hundreds of ‘going out dresses’ to find the right one is over as consumers want a more sophisticated online shopping experience.

Go to the dressing room at H&M’s online store or complete a questionnaire at the online shoe boutique, Shoeaholics to get a service tailored to you and your requirements, whether it be for a special occasion or for your personal style. On signing up to Shoeaholics, questions include which celebrity’s style is most like your own or which of a selection of shoes do you prefer.

That’s not all, Lyst is an American online fashion site that promises a bespoke experience by showing you a selection of items based on your personal criteria including your favourite brands, colours and styles.

With the online market growing each season, both new retailers that take to the competitive field of e-commerce and existing staples such as ASOS are going to have to up their game.

Iroquois Showroom

In my quest to uncover what we’ll be wearing this Spring, last week I took up the invite to go to the Iroquois showroom. The two floor office is based in Old Street and represents a handful of designers that range from minimalist jackets and shirts to hand printed t-shirts based on British weather- not as depressing as you’d think.

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The first collection was by jewellery designer, Gina Stewart Cox and was a unique collection of bracelets and cable thread  bangles in bright colours. The idea began on the designer’s travels when she came across trinkets and souvenirs and started creating the jewellery in the style of small keepsakes and friendship bracelets with the idea being to stack them up your arm. They are made from a strong material with silver fastenings for longevity as well.